Somos Empresa: Six years spreading the spirit of enterprise In May, Somos Empresa -Grupo ACP's company for communication strategies' design and implementation for microbusiness- celebrated the sixth anniversary of its television program, broadcast to over 100,000 households throughout Peru.
Somos Empresa TV broadcast was created with a lively and amusing format to spread business knowledge that can help entrepreneurs and business people move forward. "Ours was the first TV show to open a mass window where entrepreneurs could tell how their efforts were changing the face of the country,! explains Cecilia Cebreros, CEO at Somos Empresa Grupo ACP SA.
Directed by Nano Guerra García, Somos Empresa has aired close to 1,500 TV programs about business people and entrepreneurs. Its regional versions are broadcast in 19 cities across Peru.
As its next challenge, Somos Empresa has decided to spread its entrepreneurial message to other Latin American countries where Grupo ACP also operates.
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| Somos Empresa TV program consulting team (left to right): Helena Pinilla, Carmen Galarcep, Nano Guerra García, Ada Mier, Pancho Guerra García. |
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